The subject of American coffee came up again at a dinner we went to last night with an American expat and his 6-month pregnant Argentine wife… She revealed to us that the Argentine nickname for American coffee is ‘umbrella juice’, perhaps a tad more flattering than the French ’sock juice’…
But umbrella juice is coming to a street corner in Buenos Aires soon, fellow blogger Alan Patrick reports… Starbucks will be opening up here in the coming months…
They said it would never work in Paris. But, of course, it did. We’re quite sure it will flourish in BA as well… especially if it’s true that there are 70,000 Americans now living in Buenos Aires according to our new expat friend. That’s a lot of umbrella juice drinkers! But it’s not the foreigners that will make it work, it’s the irresistable fashion of carrying around those cups and the convenience of getting that fix on the go…
More to come from way south of the border…
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June 8, 2007 at 10:44 pm
Alan Patrick
Hi Will,
Thanks for the mention. I never got round to blogging about Starbucks, but Diva did, and it caused quite a discussion in the comments:
http://bitchtours.blogspot.com/2007/05/just-say-no.html
Cheers,
Alan
June 9, 2007 at 4:25 am
diva
he is ashamed to say that he reads my blog … so he says that you said that.
Maybe you are the new anonimus?
June 9, 2007 at 5:53 am
vardaman
I don’t really see why, if there are 70,000 Americans in BA, they would want Starbucks coffee, obviously you nor I drink it. Why would any of the rest of the expatriates like it?
June 9, 2007 at 7:43 pm
Frank
It’s the Frapu’s and that you can walk down the street with a scorching hot drink in your hand. Now if someone tries to mug you in the street you have got a new self defense weapon.
June 9, 2007 at 10:08 pm
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